You’ve learned how to read, facilitate, guide, hold space or support someone else.
But knowing how to do the work and knowing how to build a business around it are two completely different things.
So, now what?
So, what now?
Who are you actually here to work with?
What should you offer?
How do you package and price it?
What should your brand look and sound like?
Where do you find the right people?
What do you post?
And how does someone go from finding you to becoming a paying client?
The Black Sheep Business Path is an eight-week practical business building program designed to help you answer those questions and build the foundations of your business as you learn.
Led by Josie, with Kristy supporting throughout the program.
STOP WAITING FOR THE NEW YEAR
The Black Sheep Business Path begins on 25th November 2026 and finishes on 27 January 2027, with a two week break over the Christmas period.
That means you won’t enter January telling yourself that 2027 is finally going to be the year you start.
You’ll begin the new year with your direction clear, your offer created and the foundations of your business already in place.
You’re not creating your business in the new year.
You’re entering the new year ready to grow it.
THIS ISN’T ANOTHER COURSE FILLED WITH BUSINESS IDEAS
You don’t need another notebook filled with ideas you never implement.
You need to know:
Who your business is for
What those people actually need
What you’re going to offer them
How to explain the value of your work
Where to market your business
What content to create
How people can find, connect with and book you
What to focus on during your first 90 days
This program is practical.
You’ll make decisions, create the foundations and build the business as you move through each week.
WEEK 1: BUILD YOUR BUSINESS
Move from practitioner thinking into business-owner thinking.
You’ll decide what kind of business fits your work, your life and the capacity you actually have.
WEEK 2: KNOW YOUR PERSON
Move beyond broad descriptions like “women aged 25 to 45.”
You’ll understand who you’re here to serve, what they’re experiencing, what they want and the language they already use.
WEEK 3: CREATE WHAT THEY NEED
Your skill is not automatically an offer.
You’ll turn what you know into a clear service that solves a real need, then package it in a way people can understand and buy.
WEEK 4: BRAND IT AND SAY IT
Your brand is more than a logo.
You’ll develop your core message, brand personality, visual direction and the language that helps the right people recognise themselves in your work.
WEEK 5: FIND YOUR PEOPLE
Marketing does not automatically mean Instagram.
You’ll identify where your people already spend their time and create a simple marketing ecosystem that makes sense for your business.
WEEK 6: CREATE CONTENT THAT CONNECTS
You’ll create content pillars, learn how to speak directly to your person and build 30 days of content designed to connect, build trust and lead people towards your offer.
WEEK 7: TURN ATTENTION INTO CLIENTS
You’ll map the journey from someone discovering you to becoming a paying client.
This includes your digital front door, enquiries, bookings, payments, client experience, testimonials, referrals and essential technology.
WEEK 8: PUT IT OUT THERE
Ready is enough.
You’ll create your seven-day Black Sheep launch, decide what success looks like and build your first 90-day plan.
BY THE END OF THE PROGRAM
The goal isn’t for you to leave with more information.
It’s for you to leave knowing:
What you’re building
Who it’s for
What you’re selling
How to talk about it
Where to market it
How clients will book and pay
What your next 90 days look like
Because you’ve already learned how to do the work.
Now it’s time to build somewhere for that work to go.
CHOOSE YOUR LEVEL OF SUPPORT
You don’t have to build your business alone, and you don’t have to pay for support you don’t need.
Choose the level that matches where you are, how much support you want and how quickly you want to move.
For the person who is ready to build their own business with the right structure, strategy and support.
You’ll receive:
The complete eight-week Black Sheep Business Path
Weekly group mentoring calls
Practical frameworks, templates and resources
Guidance creating your offer, messaging, marketing and client journey
Your 90-day Black Sheep Business Plan
You do the building, with a clear path showing you exactly what to focus on next.
For the person who wants the complete program with more personalised guidance along the way.
You’ll receive everything in Build Your Business, plus:
Private one-to-one business mentorship
Personalised feedback on your offer, messaging and direction
Support working through decisions and roadblocks
Greater accountability as you build
You’re still building your business, but you’re not trying to work everything out alone.
For the person who wants the strategy, mentorship and hands-on implementation needed to bring their business to life.
You’ll receive everything included in Business + Mentorship, plus key parts of your business professionally created and set up for you.
You’ll still complete the course content and make the decisions that only you can make, including who you want to serve, what you want to offer and what you want your business to stand for.
Once those foundations are clear, the practical pieces are brought together for you.
This includes:
Your visual branding
Your choice of a professionally built one-page scrolling website or a 3 to 5-page business website, depending on your business needs
Your social media foundations
Your personalised content strategy
Your booking system setup, if needed
Your payment system setup, if needed
Hands-on support connecting the essential pieces of your business
This isn’t about somebody else deciding what your business should be.
It’s your vision, your work and your decisions, with the strategy developed alongside you and key parts built for you.
You won’t just finish knowing what needs to be done.
You’ll finish with much of it already done.
NOT SURE WHICH LEVEL IS RIGHT FOR YOU?
You don’t need to work that out alone.
Book a call with Josie to talk about where you are, the business you want to create and the level of support that will help you move forward.
This is your opportunity to ask questions, explore the options and decide whether The Black Sheep Business Path is the right next step for you.
The program begins 25th November 2026.
Don’t wait until January to start creating the business you want.
Start now, so you can enter 2027 with your foundations built, your offer ready and a clear plan for finding your first clients.